Lab of You
Where Story Becomes Self.
Translating life into language — and language into legacy.
The Lab of You is the heart of eidetide — the place where everything began.
Rooted in remembrance and renewal, this lab helps individuals, families, and leaders give voice and shape to the stories that define them. From legacy writing and event storytelling to personal brand development, photography, and creative reflection, The Lab of You transforms life’s moments — the joyful, the transitional, and the deeply human — into works of meaning and memory.
This work is not about visibility.
It’s about presence.
Our Purpose
We all carry stories waiting to take shape — not just for the world, but for ourselves.
At eidetide, storytelling is both creative and sacred. The Lab of You exists to hold space for the most personal forms of communication — the kind that connects us to who we are, where we’ve been, and what we’re becoming.
We help you honor, translate, and express the experiences that have shaped you — in life, in loss, and in legacy.
Because every story deserves to be seen, felt, and remembered.
What We Do
This lab centers the human experience — using storytelling, design, and creative practice to translate life into lasting form.
-
Written and visual storytelling that captures a life’s essence — from milestones to memorials, and everything in between.
This may include personal websites, digital archives, or memorial spaces — places where story and memory can live beyond a moment.
-
Quinceañeras, milestone birthdays, retirement parties, and branded events — story-led design, creative collateral, and media that make the moment feel intentional and unforgettable.
-
Collaborative obituary writing and personal reflections that honor life with authenticity, warmth, and craft.
-
Visual design, media, and storytelling materials for memorials, celebrations of life, and meaningful personal milestones.
-
Clarifying identity and narrative for individuals, leaders, and founders seeking to express their story with confidence and care.
-
Guidance through change — new beginnings, closures, or identity shifts — supported by storytelling and creative strategy.
-
Capturing moments and stories through intentional imagery, film, and recorded conversation — from personal archives to shared platforms.
Who We Serve
This lab serves anyone standing at a meaningful moment — whether quiet or public, personal or shared.
Individuals & Families
We help you preserve what matters most — through story, imagery, and design.
From pre-written obituaries to full memorial experiences, our approach centers care, dignity, and creative intention. We balance structure with sensitivity, crafting language and visuals that feel true to the person being honored.
We also support families through Life Story Projects, offering guided writing and creative production to preserve a loved one’s voice, legacy, and lessons.
Navigating a public message, leadership voice, or organizational story?
Founders & Leaders
Your story is the blueprint of your leadership.
We help you uncover the throughline between your life, your values, and your vision — shaping narratives that influence culture and inspire action. This work supports keynote development, executive storytelling, brand expression, and visual presence — the deeply human side of professional communication.
Align your personal story with your professional impact.
Creatives & Collaborators
The Lab of You welcomes those who create from the heart.
Writers, artists, educators, and collaborators partner with us to explore projects rooted in identity, healing, and discovery. Through collaborative storytelling, guided writing, photography, and reflection, we help turn emotion into art that moves others.
Ready to explore your story through collaboration?
Our Approach
Every project begins with presence — a conversation, a story shared, a space held.
From there, we move into creation: writing, imagery, and design that translate emotion into tangible form. Our approach blends creative intuition with professional structure, ensuring sensitive stories are handled with confidentiality, compassion, and care.
This is storytelling as service — creative work that breathes with life and endures beyond the moment.
Our Philosophy
We believe meaning is made through storytelling.
The act of creating something to honor a life, a lesson, or a legacy is one of the most human things we can do. The Lab of You ensures we never lose sight of that truth.
This is where creativity meets reverence — where writing, design, and memory work together to make the invisible visible. Every project here reminds us why eidetide exists in the first place: to make work that moves us, and to help others do the same.
Our Impact
We’ve guided storytelling across the full spectrum of life — from celebration to remembrance, from professional transformation to personal growth.
Our work includes:
Pre-written obituaries and legacy storytelling that balance grace with honesty
Memorial event design integrating visuals, writing, and storytelling to create spaces that comfort and connect
Personal brand storytelling for leaders and founders rediscovering their voice
Collaborative projects blending photography, reflection, and creative mentorship
Each piece — whether a single paragraph or an entire event — becomes a bridge between memory and meaning, between life and legacy.
The Lab of You is the heart of eidetide — where every story begins.
The Lab of You is where it all started for me.
After my father passed away, I found myself creating — not out of ambition, but out of necessity. Writing became a way to process grief. Design became a language for memory. Storytelling became a way to keep connection alive.
That process — honoring life through creative expression — became the seed of eidetide. It taught me that communication can be both a profession and a form of healing.
The Lab of You remains our root. It reminds us that behind every campaign, every strategy, every story — there is a person. A life. A moment that matters.
This lab ensures we never lose sight of why we do what we do:
to make work that moves us, and to help others do the same.
Anesia Estropez, Founder
Portfolio & Case Studies
Proof in Practice
Given the deeply personal nature of this work, detailed examples are available to verified partners and families by request.
Secured access protects the integrity, privacy, and dignity of the individuals and stories entrusted to us.
If you’re writing through grief, designing for remembrance, or capturing a milestone that deserves meaning — The Lab of You is a space for creation, healing, and reflection.