Creative Intelligence Lab

Definition:

cre·a·tive in·tel·li·gence lab | noun

  1. Not a physical location, but a working model: we call it a “lab” because every project is treated as an experiment—tested, refined, and adapted until it fits.

  2. A method that blends creativity and intelligence, using both human insight and smart tools to solve challenges.

  3. A commitment to shaping raw ideas into strategies, stories, and solutions that deliver meaningful outcomes.

Example: A Creative Intelligence Lab is where challenges become experiments and experiments become answers—whether in business, community, or life.

Three women with different hair colors smiling, wearing blue shirts, against a light background with watercolor-like green and blue accents.

Creativity, with breath.

At eidetide, the Creative Intelligence Lab is not theory—it’s the way we work. Every project is an experiment, shaped by curiosity and built to fit. Whether it’s brand identity, AI integration, or storytelling, our approach is simple: listen first, design with clarity, and measure what matters.

We call it a lab because no two projects begin the same way. Clients bring us the raw materials—their challenges, goals, and stories—and we turn those inputs into something we can build. In the Lab, those inputs are tested, refined, and shaped into strategies and expressions that work.

For us, the lab is more than a process. It’s a practice of bringing human presence and creative intelligence into the same space. What we build matters beyond the moment. Our work supports the people, businesses, stories and futures it is designed to shape.


Every project starts with the same principles, but the way they unfold depends on you. Some clients need strategy and brand systems. Others seek storytelling and media coverage that amplify their message.. And some come to us for the deeply personal work of honoring a life or legacy.

That’s why the Lab is built to flex. Three spaces, each with its own focus—yet all grounded in the same approach: creativity with breath, intelligence with care.

The Creative Intelligence Lab Takes Many Shapes.

A top-down view of a desk with multiple open laptops, smartphones, notebooks, and various office supplies, surrounded by people working.

Brand & Strategy Lab

For enterprises and small businesses ready to scale. We design brand foundations, growth strategies, and AI-powered systems that give businesses clarity, direction, and the tools to move forward with confidence.

Visit the lab
A gold-colored wireframe grid with orange sticky notes attached using decorative clips with holiday designs. The notes list various marketing campaigns and themes, including Christmas social media campaign, advent calendar campaign, holiday email marketing series, influencer holiday takeovers, and New Year's resolutions campaign.

PR & Communications Lab

For organizations that need their message to land. We create stories, campaigns, and media strategies that amplify your voice—whether it’s press coverage, community outreach, or ad copy and design that connect.

Visit the lab
A cartoon illustration of a man and woman with angel wings and halos, hugging and smiling peacefully in the clouds.

Lab of You

For individuals and communities bringing their stories to light. From memorials to photography to creative projects, we honor the personal side of expression—work that creates meaning and connection beyond the moment.

Visit the lab

Lab Core Practices

  • Colorful foam numbers and shapes including a yellow semi-circle, blue arch, and orange rectangles, with a human ear placed inside the blue arch, against a pink background.

    Presence First

    Pause and listen before creating

  • A colorful, surreal illustration of a brain inside a light bulb, with vibrant paint swirls and splashes in the background and various laboratory glassware filled with brightly colored liquids on a laboratory table.

    Experimentation in Action

    Ideas are tested, refined, and measured

  • Two small toy figurines in professional attire standing and interacting surrounded by colorful blocks, with a blurred office background featuring a large digital screen and workers.

    Play as Method

    Exploration is structured into the process

  • A woman touches a robot's face in a colorful painting with pink, white, and blue background.

    Human + Machine

    Technology collaborates; it doesn’t replace

  • A colorful watercolor painting of a pencil with a small bookshelf on the left side and art equipment on the right side, split by the pencil's central tip, with blue and purple splashes on the left and orange and yellow splashes on the right.

    Language That Lands

    Words are tested for weight and clarity

  • Watercolor painting of an elephant standing at the edge of a river during sunset, with a large rock in the water creating ripples.

    Resonance Over Output

    Success is measured by lasting impact, not just delivery